US midterms set to be most expensive ever as advertising sales pass $1bn mark

The 2018 US elections are expected to be the most expensive midterms in history as advertising passes the $1bn (£760m) mark just 100 days before the election. Campaigns, political parties, and outside groups have purchased television advertising months before the November ballot casting which is hotly contested in several districts and states as Republicans hold a slim majority. The 2014 midterm elections hold the existing title as the most expensive, when candidates spent a collective $3.8bn in an effort to gain votes.

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